Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives. I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry. Please don't hesitate to reach out with any questions; I am always here to help!
4.9 / 5 based on 211 ratings (146 written reviews)
Mike was a pleasure to do business with. He knows his products. Follows up on requests. Gets to the point. I definitely recommend him to anyone seeking a new vehicle.
— Leonard L. ,
fIn all repects, Mike is superb
— William D. ,
Mike was GREAT to work with!!
— Daniel N. ,
My overall experience was excellent. Mike was very communicative and kept in touch, and accommodated my schedule to meet and take care of returning my old lease and acquiring a new one. Mike was easy to work with and well informed, and made the whole process smooth and easy. I have already recommended him to someone else who might be considering a Volvo.
— Jeffrey S. ,
Mike contacted me about my upcoming lease deadline and helped me with pulling up my 2024 Cadillac XT5 and gave me the best deal that I thought he could.. He was very kind andf helpful through the whole process.
— Agnes C. ,
Mike was very knowledgeable about the Volvo we purchased. We wanted a white vehicle, which Serra did not have on site, and Mike seamlessly took care of getting what we wanted.
— Cindy M. ,
Excellent communication, very responsive to requests for information, professional and provided exceptional customer service.
— Camille S. ,
Professional, knowledgeable, helpful, patient….Mike did a great job!
— Elisabeth G. ,
He was very considerate and helpful. When I asked for further assistance, I couldn’t believe how fast he processed my request and followed up on everything and got things done! He is very knowledgeable about Cadillacs and a pleasure to work with.
— Norma N. ,
Great experience with Mike!! He was very patient, answered all of my questions and told me over and over to call or drop in with any help I may need in figuring out all the new features.
— Marilyn H. ,