# Serra Volkswagen of Traverse City - Detailed Adviser Profiles > Organization: Serra Volkswagen of Traverse City > Team Site: https://volkswagenoftraversecity.adviserly.com > Dealership Homepage: https://www.volkswagenoftraversecity.com/ Companion to [llms.txt](https://volkswagenoftraversecity.adviserly.com/llms.txt). Full per-adviser record: bio, title, department, ratings, lifetime and recent sold/serviced counts, languages, specialties, contact info, up to 5 recent review texts, and an optional joined date when available. Fields that are empty, null, or zero for a given adviser are intentionally omitted from that adviser's block — a sparse profile reflects missing source data, not a rendering bug. ## Advisers ### Jakob Russell - Profile: [https://volkswagenoftraversecity.adviserly.com/jakob-russell/reviews](https://volkswagenoftraversecity.adviserly.com/jakob-russell/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (165 ratings, 114 reviews) - Lifetime vehicles sold: 510 - Recent vehicles sold: 15 - Sales specialties: ATLAS, Q5, TAOS, Tiguan, TIGUAN - Call: 231-486-0933 I grew up in Traverse City. After high school, I moved away and have been itching to get back up to northern Michigan ever since. So naturally, I am thrilled to be back up here with Serra Traverse City. I have been in sales for most of my professional career, and I am excited to be doing what I am good at in a place that I love. Meeting new people is one of the best aspects of my job. It feels great to help guests find the perfect vehicle, regardless of the situation. You can count on me to keep it light and pressure-free. I’m here to ensure you get what you’re looking for and deserve. So please stop by the dealership and ask for Jakob Russell, and I’ll help you find your next vehicle! Recent reviews: - 2026-04-10 | 5.0/5 | Geoffrey B. — Super nice guy, easy to work with and didn't make me feel pressured into getting any add-ons at an extra cost when closing the deal. He was also very thorough in explaining everything through the whole process - 2026-02-06 | 5.0/5 | Heather H. — We had a great experience with Jakob. He explained the features of each vehicle thoroughly and it really helped us to find the right one for our family. I never felt pressured to make a purchase. - 2026-05-03 | 5.0/5 | Joan M. — Jakob listened to what I was looking for, answered every question and provided additional important information. He is very kind, helpful and made the transaction process seamless! ### Jeffrey Walgrave - Profile: [https://volkswagenoftraversecity.adviserly.com/jeffrey-walgrave/reviews](https://volkswagenoftraversecity.adviserly.com/jeffrey-walgrave/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (270 ratings, 195 reviews) - Lifetime vehicles sold: 699 - Recent vehicles sold: 17 - Sales specialties: ESCALADE, XC60, XC90, XT5, XT6 - Call: 231-486-0910 Welcome to Serra Traverse City! As a valued guest, you can count on me for a down-to-earth experience, transparency, and informative buying process. Honesty is paramount, and being clear with my customers is the only way of doing business. I love being able to create happiness in people who often do not expect to buy an automobile. Seeing someone get excited about their automotive needs is great! My colleagues and customers know me for my laugh, smile, and kind personality. Getting each of my customers into the right car for themselves and their families is my top priority. I grew up in Harrison Township, MI, and studied at Oakland University. I am often called the jack of all trades, to which I reply that I am a master of none. When it comes to my free time, I love snowmobiling, hiking, camping, boating, and occasionally play beer league softball. Recent reviews: - 2026-05-03 | 5.0/5 | Penny W. — Excellent. Jeff was always friendly and courteous. He returned our phone calls when necessary. Definitely would go back to him for our next car. - 2026-02-26 | 5.0/5 | Paul S. — Excellent Jeffrey's courteous manner is doubly matched by his expertise on the car. I had total confidence in his advice and his recommendations. - 2026-02-27 | 5.0/5 | Luanne G. — A very positive experience. I told him what I wanted, and he went out and found what I eventually purchased in less than an hour. ### Mike Sova - Profile: [https://volkswagenoftraversecity.adviserly.com/michael-sova/reviews](https://volkswagenoftraversecity.adviserly.com/michael-sova/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (184 ratings, 124 reviews) - Lifetime vehicles sold: 512 - Recent vehicles sold: 10 - Sales specialties: ESCALADE, XC60, XC90, XT5, XT6 - Call: 231-486-0931 Hi! I'm Michael Sova, and I would like to welcome you to the Serra Traverse City website. As a sales consultant for the dealership, you can rely on me for quality customer service. I take the time to listen to my guests' needs and always work in their best interests. My colleagues and friends know me as someone with a light-hearted attitude and a genuine passion for making others laugh. I am proud and honored to help my customers find the perfect vehicle, which is likely the second most significant investment they will make in their lives. I grew up in Traverse City, Michigan, and love working for our incredible community. I attended Northwestern Michigan College for Business Administration. My skills include great leadership, being easy to work with, and a skilled communicator and problem-solver. When it comes to my free time, I enjoy golfing, camping, hiking, paddling and watching football. I am always striving to be the master of my craft and improve the customer sales experience. My passion for cars began at a young age, and I look forward to more years in the auto industry. Please don't hesitate to reach out with any questions; I am always here to help! Recent reviews: - 2026-04-17 | 5.0/5 | Dawn S. — Mike was very kind, professional and courteous. He sincerely listened to points that were important to me, especially my budget, and I ended up in a great vehicle that fit my needs! I was expecting a good, used vehicle, but ended up in a new, leased vehicle that fit my budget even better. :) - 2026-02-08 | 5.0/5 | Lawrence F. — Mike was very helpful. We went into the dealership thinking we were getting a G.M. car and after exploring that avenue we were not satisfied with what was there so he directed in another direction and we left with a Volkswagen Atlas. We are very happy with our choice thanks to Mike. - 2026-02-07 | 5.0/5 | Marcia B. — Mike made it easy to choose and purchase a new car. He did not use high pressure tactics - he asked questions and then sought to find the vehicle that met my needs. I found him to be very professional and accommodating. I will continue to work with him in the future! ### Sean Buchinger - Profile: [https://volkswagenoftraversecity.adviserly.com/sean-buchinger/reviews](https://volkswagenoftraversecity.adviserly.com/sean-buchinger/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Lifetime vehicles sold: 5 - Recent vehicles sold: 1 - Sales specialties: FIT, SANTA FE, TRAVERSE, TUCSON HYBRID - Call: 231-486-8963 I'm a sales consultant at Serra Traverse City with eight months of experience. I graduated from Frankenmuth High School. I'm passionate about helping people find the perfect vehicle – making the process quick, easy, and fun. My focus is on exceeding customer expectations; I actively listen to understand their needs and find the best fit. I'm proud to be part of Serra Traverse City's culture, which emphasizes going above and beyond for every customer. In my free time, I enjoy weight training and discussing fitness and business strategy. My goal is to consistently deliver a world-class customer experience. I'm known for my positive energy and ambition. ### Tyler Bridson - Profile: [https://volkswagenoftraversecity.adviserly.com/tyler-bridson/reviews](https://volkswagenoftraversecity.adviserly.com/tyler-bridson/reviews) - Department: Sales (Sales) - Title: Sales Consultant - Rating: 4.9 stars (106 ratings, 76 reviews) - Lifetime vehicles sold: 360 - Recent vehicles sold: 13 - Sales specialties: ATLAS, Q5, TAOS, Tiguan, TIGUAN - Call: 231-486-8951 Please stop by and ask for Tyler Bridson so I can provide the excellent service you need in your search for a new vehicle! Going above and beyond your expectations is what I’ll do from beginning to end. You can always rely on me for trustworthiness, reliability, accuracy, and availability. I’m here to put in the work you need and deserve. I grew up in Fife Lake, MI, and studied at Alpena Community College. I’m the proud father of an incredible son and little girl on the way! My wife and children are my world. My hobbies include gardening, fishing, hunting, and golfing. I also like to visit Minnesota and the Detroit River yearly. When it comes to social discussions, my favorite topics are grilling, fantasy football, and of course, fishing and hunting. Some certifications I’ve earned throughout the years include a Commercial Drone License and Children/Adult CPR. Helping others is one of my true passions in both professional and personal settings; it feels great to see people happy and even better to know I played a role in the process! Recent reviews: - 2026-01-26 | 5.0/5 | Robert B. — OUTSTANDING!! This is our 2nd VW that we purchased from Tyler in 2025. One in Feb and one in Dec. Both experiences were wonderful, very efficient, required minimum time at his desk, and honestly, he is a pleasure to be around. My recommendation for future VW customers is this: Ask for Tyler Bridson and you will never regret it! - 2026-03-02 | 5.0/5 | Paul C. — Tyler is very friendly and answered all my questions about the vehicle that I purchased. He also explained what resources are available in the area and at the dealership. - 2026-01-21 | 5.0/5 | Karyl K. — Went out of his way to be sure we were happy. Explained everything we signed. Made our lease transition to ownership very easy. Has a great personality. Thank you! ### Garthe Alderman - Profile: [https://volkswagenoftraversecity.adviserly.com/garthe-alderman/reviews](https://volkswagenoftraversecity.adviserly.com/garthe-alderman/reviews) - Department: Service - Title: Audi Service Advisor - Rating: 5.0 stars (2951 ratings, 1928 reviews) - Lifetime vehicles serviced: 13660 - Recent vehicles serviced: 165 - Call: (231) 486-8908 Good service begins and ends with the customer. At Serra Traverse City, we value every guest and make it a priority to exceed their expectations. Since joining the auto industry over 10 years ago, my goal has been to build strong relationships with my customers, which is exactly what I have done. My clients know that their interests always come first. When you want quality service with a smile, please don’t hesitate to reach out to me! Recent reviews: - 2026-04-30 | 5.0/5 | Fred E. — As always, Garthe is outstanding and perhaps the best Service Manager I’ve ever worked with. He is organized, and excellent communicator and professional. - 2026-04-30 | 5.0/5 | Jessica K. — Having my Audi serviced with Garthe was an excellent experience. He was very prompt to answer questions and communicative during the process. - 2026-05-01 | 5.0/5 | Michel G. — Great. Garthe got me in to Audi for a winter/summer tire rotation quickly and painlessly and I really appreciate it. Thanks Garthe ### John Fyfe - Profile: [https://volkswagenoftraversecity.adviserly.com/john-fyfe/reviews](https://volkswagenoftraversecity.adviserly.com/john-fyfe/reviews) - Department: Service (Service) - Title: Volkswagen Service Advisor - Rating: 4.9 stars (3350 ratings, 2138 reviews) - Lifetime vehicles serviced: 17830 - Recent vehicles serviced: 231 - Call: (231) 486-0920 My motto is: “Customer service is everything!” I take pride in being an honest person who can get along with just about anyone. Proud of the high customer service marks I have received throughout my 30+ year career in the auto industry. I started working for my father, and have continued to thrive in this business. I attended Hart High School and the Masters College. Outside of the dealership, I love to spend time with my wife, Patti, and my 3 amazing children. My hobbies and interests include basketball, writing music, traveling, and watching sports – go Lakers! Recent reviews: - 2026-05-04 | 5.0/5 | Michele U. — I always appreciate John answering my many questions, respectfully and patiently. He makes sure I fully understand what the right repair for my VW is and why it is necessary. He also recognizes that I have been a loyal customer of VW and Serra for many years and worked to get my vehicle in, despite there being no available appointments. - 2026-04-28 | 5.0/5 | Kelly S. — John was fantastic! He was in contact with us the whole time while my car was there, when we arrived he was so professional and friendly! We will definitely be back for any service on my VW Atlas! - 2026-04-29 | 5.0/5 | Pete L. — John is always pleasant and communicative. He has been a steady presence at the service department and I can always depend on him to find answers to my questions. ### Kristina Clark - Profile: [https://volkswagenoftraversecity.adviserly.com/kristina-clark/reviews](https://volkswagenoftraversecity.adviserly.com/kristina-clark/reviews) - Department: Service (Collision Center) - Title: Office Administrator - Lifetime vehicles serviced: 2 - Recent vehicles serviced: 2 - Call: 231-486-0938 Welcome! As Collision Center Office Administrator, I’m here to help. No one likes dealing with damage to their vehicle, but we aim to deliver a seamless experience from the moment you enter our shop to the time your vehicle is completed. I was born in Davenport, Iowa, but consider myself a Traverse City native as a graduate of Traverse City High School. I’ve been told that I have an “old soul” and I’m a people person, both of which allow me to connect with people of all ages very easily. In my free time, I love kayaking in the summer and have a great group of friends who do karaoke together! When you need friendly and reliable service, I look forward to meeting you. ### Aaron Lehn - Profile: [https://volkswagenoftraversecity.adviserly.com/aaron-lehn](https://volkswagenoftraversecity.adviserly.com/aaron-lehn) - Department: Plus (Management Team) - Title: Collision Body & Paint Manager - Lifetime vehicles serviced: 928 - Recent vehicles serviced: 158 - Call: 231-947-3330 I joined the auto industry over ten years ago, and have enjoyed working in the body shop department. Before that, I served in the US Navy for almost five years. As a Body Shop Manager at Serra Traverse City, I stress the importance of hard work and excellent customer service to my team. It feels great to put a smile on our customers’ faces time and time again. I believe in providing professional, friendly, and fair service to every guest. Outside of the dealership, I enjoy spending family time with my daughter and son; they keep me on my toes, and I wouldn’t have it any other way! I also enjoy anything related to motorcycles. ### Adam Handwerk - Profile: [https://volkswagenoftraversecity.adviserly.com/adam-handwerk](https://volkswagenoftraversecity.adviserly.com/adam-handwerk) - Department: Plus (Management Team) - Title: Volkswagen Sales Manager - Lifetime vehicles sold: 27 - Recent vehicles sold: 2 - Sales specialties: ATLAS, ATLAS CROSS SPORT, CROSSTREK, Q5, TAOS - Call: (231) 486-8933 I was born and raised in Petoskey, graduated from Ferris State with a Bachelor's Degree in Automotive Management. I have been in the auto industry since May of 2005. I enjoy meeting new people everyday and growing our dealership's business. Most of all I enjoy time with my wife and our 2 children! ### Andy Silny - Profile: [https://volkswagenoftraversecity.adviserly.com/andy-silny](https://volkswagenoftraversecity.adviserly.com/andy-silny) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-0924 I’m proud of being able to supply the right part to the technician team that completes repairs for our customers. I know how to work quickly and efficiently to get our customers out as fast as possible with the correct parts. I’m upfront to our clients and always authentic. I do all that I can to make sure every customer leaves our dealership with a smile on their face! ### Anna Iwaniw - Profile: [https://volkswagenoftraversecity.adviserly.com/anna-iwaniw](https://volkswagenoftraversecity.adviserly.com/anna-iwaniw) - Department: Plus (Transportation Department) - Title: Transportation Supervisor - Call: (231) 486-8984 Hello and welcome to Serra Traverse City. I'm a Transportation Supervisor with five years of experience. I hold degrees from both Grace Bible College and Davenport University. Outside of work I enjoy hiking, kayaking, and playing sports such as softball, basketball. I also enjoy relaxing and reading a good book on a rainy day. I'm a dedicated and results-oriented professional with a strong work ethic and am always happy to help with customer's transportation needs to make their lives a little easier! ### Ben Terpstra - Profile: [https://volkswagenoftraversecity.adviserly.com/ben-terpstra](https://volkswagenoftraversecity.adviserly.com/ben-terpstra) - Department: Plus (Collision Center) - Title: Parts Advisor - Call: (231) 486-8920 I have one motto: "Do it right the first time." Customers can depend on me to do just that, while providing friendly and accurate service. I strive to exceed their expectations. Since joining the auto industry 17 years ago, I have maintained a reputation for getting along well with others. I enjoy working on GE Elec-Trak tractors with my dad in our spare time. I have a true passion for working with anything with wheels, from cars, trucks, motorcycles, tractors to soap box derby. ### Bill Whitmore - Profile: [https://volkswagenoftraversecity.adviserly.com/bill-whitmore](https://volkswagenoftraversecity.adviserly.com/bill-whitmore) - Department: Plus (Parts) - Title: Assistant Parts Manager - Call: 231-947-9229 Love working in the auto industry; it’s been 5 years since I joined this business. Some of my special skills include building computers and working on cars. I’m a Volvo nut. When it comes to our customers, I always tell them the facts. Listening to my guests and being honest allows me to fix their vehicle issues by getting them the parts that they need. I’m proud to continue growing my little area of the department on a monthly basis, and building relationships with our different wholesale accounts. Known amongst my colleagues for good customer service and a few shenanigans! ### Brandon Suzawith - Profile: [https://volkswagenoftraversecity.adviserly.com/brandon-suzawith](https://volkswagenoftraversecity.adviserly.com/brandon-suzawith) - Department: Plus (Parts) - Title: Wholesale Parts Advisor - Call: 231-486-8998 I’m originally from Green Bay and I attended the Northeast Wisconsin Technical College. I started in Parts Sales, then moved to Shipping and Receiving, then to work at the Body Shop as a collision estimator before switching back to Parts. So, I know my way around the dealership and I love the automotive industry! I’ve traveled to some interesting locations in my life, including Norway, Ireland and Germany. I recommend you visit as well; they are amazing places to visit. I enjoy sailing and I’m also the crew chief for an Audi Race Car. Motorsports are a great way to get the adrenaline pumping. I work hard and will do all that I can do to get things done. If I don’t know the answer to a question I will find a person that does! ### Brenda Smith - Profile: [https://volkswagenoftraversecity.adviserly.com/brenda-smith](https://volkswagenoftraversecity.adviserly.com/brenda-smith) - Department: Plus (Service) - Title: Warranty Administration - Call: 231-486-8935 My 3.5 years in Warranty Administration at Serra Traverse City have been a rewarding journey. As a dedicated professional, I strive to provide exceptional customer service and ensure the seamless resolution of warranty claims. Beyond my professional endeavors, my greatest joy lies in being the beloved parent of two wonderful daughters. Their laughter and love fill my life with purpose and happiness. Hailing from the vibrant city of Traverse City, I am proud to call this beautiful region my home. Its natural beauty, thriving community, and rich history are a constant source of inspiration and joy. ### Carl Lyons - Profile: [https://volkswagenoftraversecity.adviserly.com/carl-lyons](https://volkswagenoftraversecity.adviserly.com/carl-lyons) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager - Lifetime vehicles serviced: 8 - Recent vehicles serviced: 3 - Call: (231) 486-0947 Working in the auto industry for 30 years has taught me a lot, and I bring that experience into the dealership each day. My team can depend on me for the training, motivation, and assistance they need to succeed in this business. I take the time to listen to each customer, ensuring that they get quality service that they will love. Helping others is one of my passions. When I’m not working, I love to spend family time with my wife and son. I also enjoy hunting, fishing, and camping. ### Carla Sayler - Profile: [https://volkswagenoftraversecity.adviserly.com/carla-sayler](https://volkswagenoftraversecity.adviserly.com/carla-sayler) - Department: Plus (Service) - Title: Warranty Administration - Lifetime vehicles serviced: 19 - Recent vehicles serviced: 2 - Call: 231-486-8912 . ### Chris Brown - Profile: [https://volkswagenoftraversecity.adviserly.com/chris-brown](https://volkswagenoftraversecity.adviserly.com/chris-brown) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 137 - Sales specialties: CROSSTREK, FORESTER, OUTBACK, PRIUS, RAV4 - Call: (231) 947-9000 Thank you for choosing Serra Traverse City to handle your vehicle needs! We take pride in providing exceptional service to every customer who drives on our lot and walks through our dealership doors. You can depend on our team of professionals to work in your best interests at all times. Your satisfaction is our top priority. My career in the auto industry began 10 years ago, and I have been a part of the wonderful team here at Serra Traverse City since 2013. I love being a part of such an amazing company that shares many of my values. When I’m not providing quality service at the dealership, helping others in any way that I can, my hobbies and interests include fishing, hunting, snowmobiling, and rooting for the Detroit Lions! ### Connie Walter - Profile: [https://volkswagenoftraversecity.adviserly.com/connie-walter](https://volkswagenoftraversecity.adviserly.com/connie-walter) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8895 Hi, I'm a Business Development Representative at Serra Traverse City. This is my first role in the auto industry, but I bring a strong work ethic and a positive attitude. I'm originally from Traverse City, a graduate of Traverse City Senior High School, and I'm comfortable working with computers and various software programs. My background includes receiving Employee of the Year at a previous local company. I'm passionate about helping customers and creating a welcoming environment for everyone. Outside of work, I enjoy spending time with my four daughters and their families, camping, and exploring places like Paris, Las Vegas, Hawaii, and Disney World. I’m also happy to help my co-workers in any way I can. I'm a friendly and approachable person who loves to chat, particularly about my family, and in my free time I enjoy riding my bike, crafts, and shopping. ### Dan Korte - Profile: [https://volkswagenoftraversecity.adviserly.com/daniel-korte](https://volkswagenoftraversecity.adviserly.com/daniel-korte) - Department: Plus (Management Team) - Title: Fixed Operations Director - Call: (231) 486-8979 Thank you for choosing our dealership to help you find your next vehicle or perform the service maintenance on your current vehicle. I’m proud of the team we have here at Serra Traverse City! Our team goes above and beyond to provide each guest with a quality buying experience that they will love and assist in keeping your vehicle up to date with its service maintenance. I am always available to answer questions and to do what I can to make sure our customers leave the dealership completely satisfied. ### Dijon Dohm - Profile: [https://volkswagenoftraversecity.adviserly.com/dijon-dohm](https://volkswagenoftraversecity.adviserly.com/dijon-dohm) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 218 - Recent vehicles sold: 1 - Sales specialties: ATLAS, JETTA, Q5, Q7 3.0T, Tiguan - Call: (231) 947-9000 New to the auto industry, but I understand the importance of hard work and great customer service. I take the time and listen to the needs and wants of my customers, doing my best to give them a 5-star experience, along with identifying the correct vehicle for their needs. Being personable and friendly with my clients and coworkers is something that I’m most proud of. My best job is being a family man. I love being a husband and a father. My other special skill is woodworking. For the past 20 years, I have coached a co-ed softball team with my wife and our good friends. I’m also a big fan of U of M football. ### Dominik Carnes - Profile: [https://volkswagenoftraversecity.adviserly.com/dominik-carnes](https://volkswagenoftraversecity.adviserly.com/dominik-carnes) - Department: Plus (Parts) - Title: Parts Advisor - Call: 231-486-8923 x1023 Hi, I'm a Parts Advisor at Serra Traverse City, celebrating my first year here. I'm from Traverse City and a proud graduate of Traverse City West. Go Titans and Lions! I enjoy helping customers solve their parts needs with great customer service. I'm easy-going, get along well with others, and always try to be respectful and helpful. Outside of work, I'm passionate about cars – I love driving them and understanding how they work. I also enjoy golf, slow-pitch softball, and spending time at the beach. Sports and games are always good conversation starters. I'm calm, have a good attitude, and approach my work with a positive mindset. ### Evelyn Brown - Profile: [https://volkswagenoftraversecity.adviserly.com/evelyn-brown](https://volkswagenoftraversecity.adviserly.com/evelyn-brown) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: 231-486-8940 ### Jeff Somes - Profile: [https://volkswagenoftraversecity.adviserly.com/jeff-somes](https://volkswagenoftraversecity.adviserly.com/jeff-somes) - Department: Plus (Finance & Insurance) - Title: Business Manager - Lifetime vehicles sold: 70 - Sales specialties: CROSSTREK, FORESTER, OUTBACK - Call: (231) 947-9000 Hi! I’m Jeff Somes and I would like to welcome you to Serra Traverse City! It brings me so much joy to be a part of the Serra organization and having the opportunity to work with customers from all walks of life. My priorities are to take care of the needs of our guests, helping them find the best position for their financial needs. Customers enjoy working with me because I am approachable, understanding, and have a genuine desire to exceed the expectations of my guests. In my spare time, I love being in the great outdoors. My hobbies include hunting, fishing, stocks, and mountain biking. I'm a competitive cyclist. I just started biking this year and have been fortunate enough to excel at the sport. I recently joined McLain's Race Team as a sponsored rider. ### Jeremy Wood - Profile: [https://volkswagenoftraversecity.adviserly.com/jeremy-wood](https://volkswagenoftraversecity.adviserly.com/jeremy-wood) - Department: Plus (Management Team) - Title: Business Development & Technology Manager - Joined: 2016-10-01 - Lifetime vehicles sold: 6 - Recent vehicles sold: 5 - Sales specialties: FUSION HYBRID, GRAND CARAVAN, MAXIMA, OUTBACK, TERRAIN - Call: (231) 252-3340 As a Business Development & Technology Manager, I am recognized for exceptional execution and an unwavering commitment to delivering high-quality digital solutions. My primary focus is on driving digital transformation, leveraging technology to create innovative solutions that empower both businesses and individuals. With 22 years of experience, including the last 9 years at Serra Traverse City, I have developed a profound understanding of IT infrastructure, cloud computing, and data analytics. My technical expertise, coupled with a meticulous attention to detail and the ability to translate complex concepts into actionable strategies, has consistently resulted in exceeding expectations. I have earned several professional certifications, including Microsoft Certified Professional (MCP), CompTIA Network Security Professional (CNSP), and ITIL Digital and IT Strategy. I am dedicated to continuous professional development, ensuring I remain current with the latest industry trends and advancements. Beyond my professional life, I enjoy spending time at Lakeside Equestrian, where we have two quarter horses, Cooper and Wyatt, and participate in and attend rodeos throughout Michigan. I have three children: Austin, Haley, and Bristol. I maintain a keen interest in STEM fields and dedicate significant time to exploring philosophy, theology, ancient history, and quantum technology. ### Lauren Piedmonte - Profile: [https://volkswagenoftraversecity.adviserly.com/lauren-piedmonte](https://volkswagenoftraversecity.adviserly.com/lauren-piedmonte) - Department: Plus - Title: Customer Advocate - Lifetime vehicles sold: 7 - Recent vehicles sold: 4 - Sales specialties: ACCORD SEDAN, GRAND CHEROKEE, OUTBACK, SL, TUNDRA - Call: (231) 929-8885 Hi, I'm a Business Development Representative at Serra Traverse City. I'm originally from Rockford, but moved to Traverse City 12 years ago, and love living here. I graduated from Grand Valley State University with my degree in Education and Mathematics, which helps me bring an analytical approach to my work. Outside of the office, you can find me paddle boarding, watching endless rounds of softball, soaking up the sun, and enjoying the beauty of Sleeping Bear Dunes. I'm a dedicated professional, and I also cherish my time with my husband and two daughters, who are pretty awesome. ### Lydia Loveland - Profile: [https://volkswagenoftraversecity.adviserly.com/lydia-loveland](https://volkswagenoftraversecity.adviserly.com/lydia-loveland) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 929-8877 I’m a Customer Advocate here at Serra Traverse City. I’m originally from Traverse City, and while I haven’t had kids yet, it's always been my dream to adopt or foster children. I want to give them a loving and safe home. I graduated from Traverse City Central High School and also spent some time in Florida. I love reading, playing my Nintendo Switch, and hanging out with my cats. I'm a naturally caring person and I really enjoy making cozy blankets. ### Mary Chesney - Profile: [https://volkswagenoftraversecity.adviserly.com/mary-chesney](https://volkswagenoftraversecity.adviserly.com/mary-chesney) - Department: Plus (Administration & Business Office) - Title: Payroll and Benefits Administrator - Call: 2319298916 As a recent graduate of Grand Valley State University, I'm excited to join the Serra Traverse City team as a Payroll and Benefits Administrator. With a background in full-cycle recruiting, I'm eager to build my career in HR and contribute to the team's success. My dedication to helping people and cultivating positive work environments drives my passion for HR. I believe that empathy, clear communication, and a commitment to continuous improvement is essential for a thriving workplace. My colleagues would describe me as kind, understanding, and always willing to go the extra mile. Outside of work, I enjoy spending time outdoors, particularly salmon fishing, golfing, and biking. I'm also an avid Green Bay Packers fan. I'm excited to be part of a company that is constantly striving to enhance productivity and improve team dynamics. ### Michelle Rayner - Profile: [https://volkswagenoftraversecity.adviserly.com/michelle-rayner](https://volkswagenoftraversecity.adviserly.com/michelle-rayner) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-8988 Welcome to Serra Traverse City! We have all of your vehicle needs here Sales, Service and Parts. We provide great customer service to all of our guests and proudly serve our community. I joined our Serra family in July 2020. My family comes from the automotive industry. My father worked at the Ford Motor Company Dearborn Plant for twenty-five years years and my uncle, my dad's brother, worked for GM for thirty-four years. I’ve been fortunate to have traveled to many exciting places, including Cozumel, Rosarito and Tijuana Mexico, the Grand Cayman Islands, Ocho Rios Jamaica and Florida Keys. I definitely recommend that you experience the Caribbean life if you haven’t already; it’s amazing! When I’m not working or traveling I do what I can to help others and volunteer. My favorite sports teams are the Los Angeles Lakers and the LA Dodgers. My most enjoyable pastimes include skydiving in the desert, white-water rafting (american river), snorkeling, swimming, kayaking and anything to do with water. I love to help people and I’m great at listening. I really enjoy talking to the older generation as you can learn so much from them. ### Michelle Smith-ronk - Profile: [https://volkswagenoftraversecity.adviserly.com/michelle-smith-ronk](https://volkswagenoftraversecity.adviserly.com/michelle-smith-ronk) - Department: Plus (Administration & Business Office) - Title: Recruiter/Compliance - Call: 231-929-8852 x8852 As a long-time employee of Serra Traverse City, progressing to my current position of Recruiter and Compliance Officer, I bring a sense of responsibility and genuine care for my colleagues. My character is marked by empathy, integrity, and a commitment to building enduring relationships. I make a conscious effort to listen to each individual, understanding their perspectives and providing support. Beyond my professional pursuits, I am deeply devoted to my family, including my husband David and three children. In my downtime, I find joy in baking, transforming ingredients into celebratory cookies and cakes that bring smiles to my loved ones and the community. Whether it's discussing the latest recipes, gardening tips, or the adventures of my family, I am always eager to connect with others and share my passion for life. ### Richard Sika - Profile: [https://volkswagenoftraversecity.adviserly.com/richard-sika](https://volkswagenoftraversecity.adviserly.com/richard-sika) - Department: Plus (Parts) - Title: Wholesale Parts Advisor - Call: (231) 486-8924 I was born and raised in Traverse City, starting my career in the Parts Department of Traverse Motors back in 1981. I spent ten years selling Toyota and Volkswagen parts, then switched to Grand Traverse Auto's Parts Department for another six years. I did a stretch in the body shop as an estimator for another four years. Then, I decided it was time to do something different and for six years I worked in a cabinet shop. After hearing about an opening back at Ford, I decided it was time to get back to selling parts. After another seven years there, Serra called and invited me back to work for their wholesale department. I’m hoping to finish my Parts career where it started, selling Toyota and Volkswagen parts. ### Sam Lederer - Profile: [https://volkswagenoftraversecity.adviserly.com/sam-lederer](https://volkswagenoftraversecity.adviserly.com/sam-lederer) - Department: Plus (Parts) - Title: Shipping and Receiving - Call: 2314868927 Hello! My name’s Sam Lederer, and I joined Serra Traverse City in December 2017. I am known for being the “introvert” of the group. However, I go above and beyond for my customers and never waste their time. I try to answer their questions while working quickly to find the best parts for their automotive needs. When it comes to my free time, I spend most of it gaming with friends or just losing myself in a good story. When you are ready to find the products you need, please stop by the dealership and see the best parts department in town! ### Steve Flynn - Profile: [https://volkswagenoftraversecity.adviserly.com/steve-flynn](https://volkswagenoftraversecity.adviserly.com/steve-flynn) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo & Toyota Parts Manager - Call: (231) 486-0923 Since June of 1999, I have worked in this industry, providing great service to all of my customers. Proud of the amazing crew that I work with here at Serra Traverse City; we are more than colleagues, we are family! When I have the time, I love to watch sports, especially the Detroit Lions and the Red Wings. My proudest achievement is being a husband and a father. I love to go camping, coach my son’s football team, and spend quality time with my family! ### Steve Sizeland - Profile: [https://volkswagenoftraversecity.adviserly.com/steve-sizeland](https://volkswagenoftraversecity.adviserly.com/steve-sizeland) - Department: Plus (Management Team) - Title: Audi, Cadillac, Subaru, Volkswagen, Volvo Service Manager - Lifetime vehicles serviced: 4071 - Recent vehicles serviced: 169 - Call: (231) 486-0926 I bring 30 years of experience into the dealership with me each day. Known amongst the Traverse City auto industry for being a hard worker and someone who enjoys life. I’m sympathetic to the needs of my customers; I listen to what they want and try to help them achieve their vehicle goals. Proud to say that I maintain a very clean warranty schedule for the dealership and I have worked very hard to get to the knowledge level I currently have. My special skills include work well with others, and being a warranty clerk with Subaru and GM for 18 years, in addition to working as a Honda warranty clerk for 10 years. In my spare time, I love to play video games, travel, and golf. ### Steven Hull - Profile: [https://volkswagenoftraversecity.adviserly.com/steven-hull](https://volkswagenoftraversecity.adviserly.com/steven-hull) - Department: Plus (Collision Center) - Title: Estimator - Lifetime vehicles serviced: 465 - Recent vehicles serviced: 36 - Call: 231-486-0955 Hello and welcome! As estimator for the dealership, I’m proud to be part of the team helping customers have the best experience possible. Before entering the automotive industry, I spent twenty years in the welding and fabrication field. Today, I’m happy to apply my experience quoting and estimating in that space to my work today. My wife and I are parents to three great kids who are all involved in many activities. When I’m not working, I enjoy fishing and camping with my family. ### Sue Korson - Profile: [https://volkswagenoftraversecity.adviserly.com/susan-korson1](https://volkswagenoftraversecity.adviserly.com/susan-korson1) - Department: Plus (Management Team) - Title: HR Director / Business Office Manager - Call: 231-486-0911 Hi! I'm Sue Korson, and I would like to welcome you to Serra Traverse City. It feels great to work for a fantastic company and be able to help many amazing people. Although I am new to the car business, I have many years of accounting, human resources, and office management experience in addition to a Master's degree in Business. I am a huge fan of the beach, love board games, and puzzles. I have a large family, five sisters, five brothers, three children, Isaac, and the twins, Oliver and Olivia, all of whom I am very proud of and love spending time with them. Some of my hobbies are photography, hiking, ping pong, and most any outdoor adventure. I have hiked the Grand Canyon twice but only jumped out of an airplane once. I also have the best dog ever, a white miniature labradoodle named Charmin. ### Susan Freshour - Profile: [https://volkswagenoftraversecity.adviserly.com/susan-freshour](https://volkswagenoftraversecity.adviserly.com/susan-freshour) - Department: Plus (Business Development Representatives (BDC)) - Title: Customer Advocate - Call: (231) 486-0940 Hi! I’m Susan. I am a Customer Advocate and Appointment Coordinator here at Serra Traverse City. I am originally from Walled Lake, Michigan and I attended Walled Lake Central High School. I enjoy providing great customer service. I love spending my time helping others weather it be at work or family. In my down time I l love to spend time with my son and his girlfriend when they come to visit from Texas and I enjoy spending time with my husband and family. I have a couple of cats and some chickens. I love to see all the wildlife that comes onto our 3 acers in Kalkaska. my husband and I love to go fishing, Kyaking, Boating with family and just being outdoors, and I love to crochet blankets. I love baseball (go tigers).